It’s direct access to the ultimate engaged audience.
Event sponsors sell branded merchandise, hosting sessions pertinent to their industries. The event celebrates the streaming industry, offering a face-to-face moment for fans and broadcasters alike. It enables fans to interact with streamers online, and twice a year, the platform hosts their own convention, TwitchCon. Twitch is essentially about creating connections.
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There are a few subscription options on top of the free version to give users exclusive in-game content and access to bonus channels. It also has chat badges that identify who you are, from a broadcaster up to a VIP. Twitch comes with its own “ emotes,” or emojis, to provide users with a way to show support for streamers.
Like most social media platforms, you can follow or like different channels, and be notified when new content is released. Streams last anywhere from one minute to eight hours, and you can interact with comments, questions or suggestions with instant feedback. And those are just the creators: Twitch has 140 million monthly active users. By 2021, it recorded 6.7 million streamers publishing content each month. It allows you to stream content in real-time, essentially reworking live TV. Launched in 2011, Twitch is an interactive livestreaming platform geared towards gamers. Here’s how you can make the most of Twitch for your business. Initially designed for gamers, this popular site has recently shifted into other lifestyle topics, creating an enticing content marketing opportunity for tech-savvy brands in the process. Could it be a fit for marketing your brand? - Getty Images/PixelsEffectĪmazon-owned platform Twitch is all about building communities around a shared, streamable interest. Brands that have engaged on Amazon's livestreaming social media platform Twitch have seen some serious results.
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